Privacy Policy
Last updated November 1, 2026
This policy explains what information Better Text Sho (Moguu Co., Ltd., "we") collects when you use our service, why we collect it, and what we do and don't do with it. We are the data controller for this information.
Plain-English note: We keep your chats so we can help you. We never sell your messages or your identity. We may publish anonymous statistics (like 'most lost items are left in taxis'). That's the whole policy, but the details are below.
1. What we collect
- Contact details: your phone number or messaging account (WhatsApp, LINE, Instagram), and your name as shown in that app or as you give it to us.
- Your messages: everything you send us, including photos (for example of a document or a receipt) and the details of your request.
- Task details: names, dates, venues, booking details and other information needed to complete your task, and our notes on what we did.
- Payment information: payments are processed by Stripe. We receive confirmation that you paid, the amount, and the last four digits of your card. We never see or store your full card number.
- Website data: our website does not use tracking cookies. Our hosting provider (Cloudflare) processes IP addresses and basic request data to deliver the site and protect it from abuse.
Some requests involve sensitive information, for example health details when we help you find a clinic, or identity details when you lose a passport. We only collect this when you choose to share it to get help with a task, and we use it only for that task.
2. Why we use it
- To answer your questions and complete the tasks you ask for.
- To contact venues, clinics, companies and officials on your behalf. We share only what is needed for the task (for example your name and party size with a restaurant).
- To take payment and issue refunds.
- To keep a record of what was agreed and done, in case of questions or disputes.
- To improve the service and train our team, using past cases.
- To produce anonymised, aggregated statistics about the problems travellers face in Japan (for example how many requests involve phone-only restaurants). These statistics never identify any individual and may be published or sold.
For users in the EU/EEA and UK, our legal bases are: performance of a contract (completing your task), our legitimate interests (record keeping, improving the service, producing anonymised statistics), and your consent where you share sensitive information with us to get help.
3. What we don't do
- We do not sell, rent or share your messages, contact details or identity with third parties for their own purposes.
- We do not use your information for advertising, and we do not send marketing messages unless you ask for them.
- We do not share medical, identity-document or financial details with anyone except the provider you have asked us to contact.
4. Who we share with
- The people you ask us to contact (restaurants, clinics, hotels, lost-and-found desks, companies, officials): only the details needed for the task.
- Service providers that help us operate: Meta (WhatsApp and Instagram), LY Corporation (LINE), Stripe (payments), Cloudflare (website hosting), and the productivity tools we use to keep records. Each processes data under its own privacy policy and our instructions.
- Our team members, who are bound by confidentiality.
- Authorities, if required by law or to protect someone's safety.
5. International transfers
We are based in Japan. The messaging and payment providers above may process data in other countries, including the United States. Japan is recognised by the EU and UK as providing adequate data protection. Where data leaves these jurisdictions, our providers rely on standard contractual safeguards.
6. How long we keep it
- Chat history and task records: up to 12 months after your last message, then deleted or anonymised. We keep them this long so you can come back on your next trip without re-explaining, and to handle any questions about past tasks.
- Payment records: 7 years, as required by Japanese tax law. These contain the amount and date, not your messages.
- Anonymised statistics: indefinitely, as they contain no personal data.
You can ask us to delete your chat history earlier at any time (see Section 7).
7. Your rights
You can ask us to: tell you what information we hold about you; correct it; delete it; stop using it for a particular purpose; or give you a copy. Just message us or email [email protected]. We will respond within 30 days. If you are in the EU/EEA or UK you also have the right to complain to your local data protection authority.
8. Security
Messages are protected by the encryption built into WhatsApp, LINE and Instagram. Payments are handled by Stripe, which is PCI-DSS certified. Our records are stored in password-protected accounts with two-factor authentication, accessible only to team members who need them.
9. Children
The Service is intended for adults. We do not knowingly collect information from anyone under 18 except as part of a task requested by an adult on their behalf (for example a parent asking about a clinic for their child).
10. Changes
We may update this policy. The date at the top shows the current version. Material changes will be announced in chat or on our website.
11. Contact
Moguu Co., Ltd.
Shibuya Dogenzaka Tokyu Building 2F-C, 1-10-8 Dogenzaka, Shibuya-ku, Tokyo 150-0043, Japan
Email: [email protected]